It is essentially the cases ladder but not run by cases ,You have to "do it yourself" instead.(and it has a great blue background instead of this scary brown one.) I don't think you can transfer your memberships but the question could be asked, however stats etc. ( except match history ) and even ranks on the ladder can be transfered with a little effort. At the start it was a but difficult to setup the ladder but it has become easy. If people want a ladder for ea.com or even another ladder in lieu of one called "cases" for WON or even one that allows play on either (or any) site, it can be done.In the second instance, it could just be called WON BG Ladderand people could request "WON ladder" games or in the third instance it could be called "Multi Ladder".
I recently set up a private ladder to keep track of my own games against other people and to enable me to have a history of when i last played someone etc.etc.
All the facilities are there , even ladderbux (lol), tournies setup etc etc. You can even have Gold & Plat memberships (this goes to cases).
I am prepared to set it up and administer it with maybe another 2 volunteers. From then on the players can vote for their own administrators i suppose.
If you want to see what one looks like, feel free to visit my private ladder. There is even a message forum there *LOL*
Just a thought.............