Yahoo and MS Zone both banned Case Ladders but quickly realized they were not banning a ladder, but rather "customers" and allowed Case Ladders back on their sites. That was a sound business decision. Won.net/Flipside.com can facilitate both their system and the added "customers" Case Ladders attracts. (I can't see Walmart banning people from their stores because they were wearing an Old Navy t-shirt.) Ladder bux really aren't much of an incentive and if Flipside's new site dividends can't compete against bux, I suggest they call the dogs and go home.... or at least change their name to Flopside.com:)